31st Oct 2018 9:00 AM - 10:00 AM (IST)
Convenience shopping experience is what will drive marketing and operations in the retail industry. Whether it is a mobile app purchase or a self-check-in for rushing customers inside the store, providing a seamless integration between all these different channels can help increase your up-selling and cross-selling rates.
Sitecore Commerce delivers a personalized experience to visitors and customers from the moment they land to your website, products browsing and reviews, to check-out process. It is very important to unify the process across all channels and referrals to your website. Using Sitecore xDB, user profiles can be built with proper scoring for users with more propensity to buy.
I’ll show how to focus on this using additional tools such as segments lists and targeted campaigns and other channels such as social media campaigns.
Attend the session Live on YouTube
ABOUT THE SPEAKER
ISHRAQ AL FATAFTAH
Ishraq Al Fataftah is a Sitecore MVP and the CTO at Applez Tech, a digital customer experience agency based in Amman, Jordan. Ishraq has played the roles of digital consultant, technology evangelist, solution architect and technical director during her 15 years in the industry. She has been the first named female MVP from the MENA region and is very proud to be named one for a third straight year.
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