Omni Channel Content Distribution

Marketing teams puts lots of effort in creating content that is specifically targeted to segmented list of customers and user personas and if content needs to be created separately for every channel could be a very expensive ask. With sitecore you can distribute the content across all your channels, track back analytics in experience database and enrich experience profiles with the interactions recorded on these channels.

Gaurav is going to show case how you can build an Alexa skill which consumes content from a Sitecore powered system and record back interaction data in experience database using xConnect.